Hand-chalked 'today's special' framing makes your product feel like a local rec instead of a national campaign.
Vertical 4:5 photograph, straight-on, of a wood-framed cafe chalkboard filling the frame, warm afternoon light from the left, authentic chalk dust and ghost-smudges of erased writing. All lettering hand-chalked in white with imperfect charm. Top: a scalloped chalk banner containing "TODAY'S SPECIAL" in tall serif caps with small flourishes at each end. Center: the hero item in large mixed hand-lettering, verbatim: [ITEM LINE — e.g. "KLYRO SPARKLING YUZU — 2.00"], beside a simple chalk illustration of [PRODUCT SKETCH — e.g. "a tall canned drink with rising bubbles"], one accent detail drawn in yellow chalk. Beneath, three chalk bullet points separated by small dashes, verbatim: [BULLETS — e.g. "ICE COLD", "NO SUGAR", "EXTREMELY LOUD BUBBLES"]. Bottom corner: a hand-drawn chalk arrow pointing up at the item with the words "TRUST THE BOARD" in casual chalk script. Worn oak frame edges visible on all four sides. Chalk strokes textured and believable — slightly uneven pressure, powdery edges — but every word clearly legible and correctly spelled; no smearing across letters, no printed-looking fonts, no watermark.