How do I make a Door-in-the-Face Price Anchor?

Flash the absurd 'agency quote' first, then your price. Anchoring in 4 seconds flat.

model⚡ GPT Image + CapCut
agency would charge$900
you'll spend~$2
runs onMeta

EXAMPLE — SHOT 1, MADE WITH THIS EXACT PROMPT

Door-in-the-Face Price Anchor example ad

THE PROMPT — COPY, SWAP THE BRACKETS, RUN

TWO-SHOT BUILD, vertical 9:16 (or 4:5 for feed), 6 seconds total.

SHOT 1 — STILL (GPT Image): photorealistic formal quote document on a walnut desk, shot slightly angled from above, cool office window light, a pen resting beside it. Letterhead "[FANCY AGENCY NAME — e.g. "Meridian & Slate Creative"]" in a serif face. Three or four plausible line items for [THE SERVICE — e.g. "brand video production"] with fees, then "TOTAL: [ABSURD PRICE — e.g. "$45,000"]" bold at the bottom. Crisp paper texture, subtle shadow, every number legible, no watermark.

SHOT 2 — STILL or SCREEN: [PRODUCT — e.g. "the Ledgr app"] interface or product shot centered on a bright solid brand-color background, flat and clean.

EDIT RECIPE (CapCut):
0.0–1.5s: Open already punched in tight on "TOTAL: $45,000" — the number IS the hook — then a fast pull-back reveals the whole document. Paper-slap SFX on frame one.
1.5–2.0s: Record-scratch SFX, freeze frame, 4-pixel screen shake.
2.0–4.5s: Hard cut to Shot 2. A giant centered counter rolls down from [ABSURD PRICE] to [YOUR PRICE — e.g. "$29/mo"] with a slot-machine tick, easing slower as it lands.
4.5–6.0s: Price lands with a confetti burst and one bass hit; pulsing CTA button below: "[CTA — e.g. "Start free"]". Hold to end.

Base the quote on a real market quote — screenshot-defensible.

HOW TO RUN IT

  1. Still in GPT Image, price-counter animation in CapCut
  2. Record scratch + confetti pop from any SFX pack
  3. The absurd quote should be a real market quote — screenshot-defensible
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