Zoom in until the product becomes pure texture — appetite hits before recognition does, and one benefit line closes the sale.
Vertical 4:5 extreme macro food photograph, 100mm macro lens, focus stacked so texture reads sharp edge to edge. Fill ninety percent of the frame with the surface of [PRODUCT — e.g. "Brimmo, a triple-chocolate protein cookie"] shot so close it becomes a landscape: molten chocolate chunks caught mid-melt, craggy crumb ridges, glistening micro-fissures, two or three loose crumbs suspended mid-fall. The product should be almost abstract at first glance — pure texture, appetite before recognition. Light with one hard raking light from the left to drag dramatic micro-shadows across every ridge, plus a soft warm bounce from the right; palette of deep chocolate browns with tiny specular highlights and a faint warmth haze rising in the top corner. In the lower third, one short benefit line in bold white condensed sans-serif with a soft drop shadow: [BENEFIT LINE — e.g. "22G PROTEIN. TASTES LIKE THIS."] Beneath it in tiny letter-spaced caps: [BRAND — e.g. "BRIMMO"]. Both lines razor sharp and correctly spelled. No plates, no table context, no hands, no full product in frame, no watermark, no glossy CGI-plastic look — this must read as real food photography.