An eye chart whose shrinking rows spell your pitch — readers lean in and squint their way to the CTA.
Vertical 4:5 straight-on photograph of an optometrist eye chart printed on matte white card, mounted flat on a pale clinical wall with two small pinholes at the top corners, faint paper grain, soft even exam-room light. Classic eye-chart letterforms — heavy slab optotype style, pure black ink — in rows that shrink line by line and spell the pitch. Row 1, enormous: "E". Row 2: "YOUR". Row 3: "EYES ARE". Row 4: "TIRED OF". Row 5: "SCREENS ALL DAY". Row 6: "MILVO LENSES FILTER". Row 7: "THE BLUE LIGHT YOUR LAPTOP". Row 8: "FIRES AT YOU NINE HOURS STRAIGHT". Row 9, tiny but perfectly legible: "IF YOU CAN READ THIS, THANK A MILVO WEARER • MILVO.COM". Down the right margin, small grey acuity numbers descending: "20/200", "20/100", "20/70", "20/50", "20/40", "20/30", "20/25", "20/20". A thin red bar and a thin green bar run horizontally beneath row 8, like a real chart. [PRODUCT — e.g. "a pair of Milvo blue-light glasses"] hangs folded over the chart's bottom edge. Letters evenly kerned, perfectly spelled, rows precisely centered. No extra letters, no logos, no watermark, no wall clutter.