The oldest DR trick, art-directed like a fashion ad. The crossed-out anchor does 90% of the selling before a word gets read.

Vertical 4:5 premium direct-response price ad. Backdrop: soft warm ivory studio sweep with subtle paper grain, evenly lit. Lower third, centered: [PRODUCT — e.g. "Kressa, a bond-repair hair serum in an amber glass bottle"] shot straight-on, 85mm product-photography look, crisp softbox highlights, gentle contact shadow, no props. Dominating the upper two-thirds: a huge editorial serif price "[OLD PRICE — e.g. "$89"]" in charcoal, struck through by one confident hand-drawn red marker line with slight ink bleed at the ends. Directly beneath, set larger and heavier in the same serif, deep black: "[NEW PRICE — e.g. "$29"]". Small-caps kicker above both prices, letterspaced: "SAME FORMULA. NEW MATH." Between product and prices, a slim black pill-shaped button with white text: "GET YOURS TODAY". Bottom edge, tiny grey footnote: "First-order pricing. Limited run." Palette strictly ivory, charcoal, black, one red accent. All numerals and letters razor sharp, straight on their baselines, correctly spelled and unwarped; marker stroke sits only on the old price; no watermark, no fake logos, no clutter, no extra symbols.