How do I make a Price-Anchor Cross-Out?

The oldest DR trick, art-directed like a fashion ad. The crossed-out anchor does 90% of the selling before a word gets read.

model⚡ GPT Image
agency would charge$1,200
you'll spend~$1
runs onMeta · Google · X

EXAMPLE — MADE WITH THIS EXACT PROMPT

Price-Anchor Cross-Out example ad

THE PROMPT — COPY, SWAP THE BRACKETS, RUN

Vertical 4:5 direct-response bundle ad on one flat electric background color — [BG COLOR — e.g. "bright cyan"]. Top center: a small yellow warning-triangle icon, then a mock-warning headline in black sentence case with its key phrase set in italic inside quotation marks, verbatim: "[HEADLINE — e.g. "Consider this your "stock up now" sign"]". Middle: the full bundle — [PRODUCT RANGE — e.g. "six Zumo high-fiber granola boxes, each front panel a different bright flavor color"] — arranged as one tight, friendly group shot with soft contact shadows, packs overlapping naturally. Beneath the group, a letterspaced white caps kicker: "[KICKER — e.g. "SUBSCRIBE AND SAVE"]". Then a full-width pale tint band holding the price-anchor pair side by side: on the left, small caps "BEFORE" over a large price in ghosted mid-grey, "[OLD PRICE — e.g. "$64.00"]"; on the right, small caps "NOW" over the same-size price in solid black, "[NEW PRICE — e.g. "$38.40"]" — the grey-versus-black weight contrast does the persuading, no strikethrough needed. Bottom, white type on the background color: "[OFFER LEAD — e.g. "Buy 6 boxes and get:"]" then one line of freebies separated by vertical bars: "[FREEBIES — e.g. "FREE 2x boxes | FREE Bowl and Spoon | FREE Shipping"]". Bold geometric sans throughout. All numerals and words exact and unwarped, no real logos, no clutter, no watermark.

HOW TO RUN IT

  1. Swap in your product shot description, old price, and new price — keep the gap dramatic (2-3x).
  2. Generate 3-4 variants and pick the one where the red strike looks hand-drawn, not digital.
  3. Run on Meta and Google Display with minimal primary text — the image already made the offer.
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