One-take car/couch rant that sounds like a friend venting, ends in a soft pitch. Meta's most durable UGC unit.
Arcads UGC brief, vertical 9:16, one continuous take, 30 seconds. AVATAR: woman, early 30s, no-makeup makeup, claw clip, seatbelt on — parked-car setting, daylight through the windshield, phone wedged on the dash so the angle is slightly low and unflattering on purpose. Energy: venting to a friend, mildly outraged at her own past self. She does not smile until the last line. SCRIPT (word-for-word): Line 1 (0–4s, exasperated, straight in — the annoyed cold open is the hook): "I need to talk about [PAIN POINT — e.g. "tracking my spending in a spreadsheet"] because I was fully doing it the hard way." Line 2 (4–9s, counting on fingers): "Every single month: export the statement, fix the categories, lie to myself about the total. Every month." Line 3 (9–14s, eye-roll): "My friend sends me [PRODUCT — e.g. "Ledgr, a $9/mo budgeting app"] and I'm like — sure. Whatever. Another app." Line 4 (14–21s, leaning into the lens): "You guys. It did the whole thing in one afternoon. It found [SPECIFIC RESULT — e.g. "$140 in subscriptions I forgot about"]. I'm not being dramatic — I actually got mad." Line 5 (21–27s, calmer): "Mad at myself. For the spreadsheet years." Line 6 (27–30s, first smile, shrug): "If that's you, just try it. That's it. That's the video." No brand mention before second 9. No captions baked in — add them in edit.