How do I make a The Ugly Ad?

Deliberately amateur — bad crop, harsh flash, Comic-Sans energy. Slips past ad-blindness because it looks like a marketplace post.

model⚡ GPT Image
agency would charge$500
you'll spend~$1
runs onMeta

EXAMPLE — MADE WITH THIS EXACT PROMPT

The Ugly Ad example ad

THE PROMPT — COPY, SWAP THE BRACKETS, RUN

Photorealistic image, square 1:1, styled as a genuine amateur phone photo for a marketplace listing. Scene: [PRODUCT — e.g. "a stainless insulated tumbler"] sitting on a cluttered kitchen counter — paper-towel roll, coffee maker, a charging cable trailing through frame. Shot on a 2016-era phone: harsh direct on-camera flash blowing out the foreground, hard shadow thrown behind the product, framing tilted 3–5 degrees, product slightly off-center, mild sensor noise, washed-out color. Overlay text in plain default black Arial, top-left corner, as if added in a basic photo editor, exactly: "[PRODUCT] — [PRICE — e.g. "$29"]. that's the ad." No other text anywhere. Absolutely zero styling: no bokeh, no color grade, no studio light, nothing arranged with intent — it must look like a 12-second effort by a real person selling something. Negative: no watermark, no logo lockup, no gradient background, no professional composition, no extra props that read as staged; overlay text crisp, unwarped, every word spelled exactly as written.

HOW TO RUN IT

  1. GPT Image; if it looks too good, add 'worse quality, more amateur'
  2. Headline in plain black text: '[PRODUCT] — [PRICE]. that's the ad.'
  3. Run against your polished creative; the ugly one wins more than you'd like
browse all 101 ad styles →